Drive more redemptions and repeat purchases
Turn static gift cards into dynamic customer engagement experiences.
Smart notifications
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In-Wallet Notifications
Contextual Engagement
Repeat Usage
Seamlessly connects with gift card ecosystems
Issue dynamic gift cards that connects to all your systems to create a better customer experience
Gift card balance ledgers
Loyalty and rewards programs
India's first Google-Wallet compatible gift card
Pine Labs set out to create a mobile wallet solution that would help merchants engage with their customers beyond an initial gift card sale.
Badge's flexible and easy-to-use APIs enabled Pine Labs to implement:
Customer authentication flows
Real-time gift card data updates via webhooks
A consolidated user experience across otherwise fragmented cards
Pine Labs successfully aligned the launch of their first-to-market gift card integration with Google Wallet's India launch.
Pine Labs is currently expanding mobile wallet gift cards to Singapore and Malaysia.
Pine Labs launches mobile wallet gift cards to India
70,000
Merchants in the Pine Labs ecosystem
As the leading omnichannel commerce platform in India, Southeast Asia and the Middle East, this integration instantly empowered tens of thousands of merchants.
74%
Adoption Rate
Each gift card installation represents a customer eligible to receive push notifications and location-based messages.