Mobile wallets are the next big channel
Get access to a new marketing channel that is pre-installed on every phone globally and outperforms email and SMS
Mobile wallets are the next big channel
Get access to a new marketing channel that is pre-installed on every phone globally and outperforms email and SMS
Mobile wallets are the next big channel
Get access to a new marketing channel that is pre-installed on every phone globally and outperforms email and SMS
Wallet marketing
Wallet marketing
Wallet marketing
"Like the early days of social media marketing"
"Like the early days of social media marketing"
"Almost every customer in the world is using mobile wallets, but businesses haven't figure out how to reach customers in wallets yet."
Paul Muret, Founder of Google Analytics
Ubiquitous reach
Ubiquitous reach
Ubiquitous reach
Pre-installed on every phone globally
Pre-installed on every phone globally
Millennials, Gen Z, and Gen X prefer mobile wallets to traditional wallets, and spend more when using mobile wallets.
Localized for 70+ languages
Localized for 70+ languages
Localized for 70+ languages
Usage growing 95% YoY
Usage growing 95% YoY
Usage growing 95% YoY
5.2B+ mobile wallet users by 2026
5.2B+ mobile wallet users by 2026
5.2B+ mobile wallet users by 2026
Preferred by customers
Preferred by customers
Preferred by customers
Wallets outperform other marketing channels
Wallets outperform other marketing channels
Mobile wallets are easier to build and more convenient for users to adopt than mobile apps. And in-wallet messaging has a higher opt-in rate and clickthrough rate than SMS and email.
Automatic Updates
Allow Notifications
Higher Marketing Opt-In Rates
Higher Marketing Opt-In Rates
Higher Marketing Opt-In Rates
Users that add wallet passes are opted in by default to receive notifications.
Users that add wallet passes are opted in by default to receive notifications.
Users that add wallet passes are opted in by default to receive notifications.
Redemption Rate
Total Sales
38%
2.4%
than last week
Higher Redemption Rates
Higher Redemption Rates
Higher Redemption Rates
In-wallet campaigns can be redeemed online or in-store via NFC, QR, or barcode.
In-wallet campaigns can be redeemed online or in-store via NFC, QR, or barcode.
In-wallet campaigns can be redeemed online or in-store via NFC, QR, or barcode.
Higher Customer Spend
Higher Customer Spend
Higher Customer Spend
Millennials and Gen Z spend more using mobile wallets than traditional wallets.
Millennials and Gen Z spend more using mobile wallets than traditional wallets.
Millennials and Gen Z spend more using mobile wallets than traditional wallets.
Complement your app & website
Complement your app & website
Complement your app & website
Wallets work in harmony with your ecosystem
Wallets connect seamlessly to apps, websites, data warehouses, and industry-specific software platforms to collect new first-party data and increase usage across all digital properties
Powered by Apple & Google
Powered by Apple & Google
Powered by Apple & Google
Unmatched security
Unmatched security
Badge powers interactive customer experiences in Apple, Google, and Samsung Wallets, so businesses benefit from security features built and maintained by the most powerful companies in the world
End-to-end encryption
Pass data is encrypted during transmission and securely stored on the device, protecting it from unauthorized access.
End-to-end encryption
Pass data is encrypted during transmission and securely stored on the device, protecting it from unauthorized access.
End-to-end encryption
Pass data is encrypted during transmission and securely stored on the device, protecting it from unauthorized access.
Biometric authentication
Access to passes requires Face ID, Touch ID, or a passcode, ensuring only authorized users can view or use them.
Biometric authentication
Access to passes requires Face ID, Touch ID, or a passcode, ensuring only authorized users can view or use them.
Biometric authentication
Access to passes requires Face ID, Touch ID, or a passcode, ensuring only authorized users can view or use them.
Secure element
Payment-linked passes that integrate with Apple Pay may leverage the Secure Element for additional protection.
Secure element
Payment-linked passes that integrate with Apple Pay may leverage the Secure Element for additional protection.
Secure element
Payment-linked passes that integrate with Apple Pay may leverage the Secure Element for additional protection.
Signed pass files
Passes must be signed with a valid certificate from Apple to verify authenticity, preventing tampered or fraudulent passes.
Signed pass files
Passes must be signed with a valid certificate from Apple to verify authenticity, preventing tampered or fraudulent passes.
Signed pass files
Passes must be signed with a valid certificate from Apple to verify authenticity, preventing tampered or fraudulent passes.
Restricted access
Third-party apps cannot access passes directly without user permission, protecting sensitive data.
Restricted access
Third-party apps cannot access passes directly without user permission, protecting sensitive data.
Restricted access
Third-party apps cannot access passes directly without user permission, protecting sensitive data.
Secure updates
Changes to pass data (e.g., balance updates, status changes) are securely pushed to the device using HTTPS.
Secure updates
Changes to pass data (e.g., balance updates, status changes) are securely pushed to the device using HTTPS.
Secure updates
Changes to pass data (e.g., balance updates, status changes) are securely pushed to the device using HTTPS.
Get started
Start building in minutes
Building in mobile wallets has never been easier. Try it for free.
Send users in-wallet campaigns
Send passes to users' wallets
Build passes
Sign up to get a workspace
Get started
Start building in minutes
Building in mobile wallets has never been easier. Try it for free.
Send users in-wallet campaigns
Send passes to users' wallets
Build passes
Sign up to get a workspace
Get started
Start building in minutes
Building in mobile wallets has never been easier. Try it for free.
© 2025 Badge. All rights reserved.
© 2025 Badge. All rights reserved.
© 2025 Badge. All rights reserved.