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Carrefour launches mobile loyalty cards across hypermarkets and express stores
With 100M+ customers but historically low customer utilization of loyalty cards, Carrefour has valuable potential upside to enable mobile loyalty card usage in service of business growth.
By partnering with Badge, Carrefour has implemented a mobile wallet solution that, compared to the alternative plastic card + email + SMS, is driving 24% higher transaction value and accounting for 19% of total redemptions.
Big results, achievable with an easy set up. "It takes us 40 minutes per month to set up campaigns for hundreds of stores." - Carrefour Marketing Team
Carrefour increased loyalty member AOV by 24%
24%
Increase in average order value
In-wallet campaigns are driving incremental transactions and larger baskets.
19%
Of transactions made by new loyalty sign-ups
By providing customers with mobile wallet loyalty cards, Carrefour expanded the reach and usage of their loyalty program, driving more sign-ups.